Welcome.

For 13+ years we have managed, developed, and designed dozens sites serving hundreds of thousands of visitors built off sound design principles and strong development foundations. While much of our work is in WordPress and our advantage is in complete project management (being able to handle every step of a project) we have built several APIs and apps in Node and React as well.

Key Stats


Lasting, impactful development

Site design longevity

7+ Years

average

A lasting site means building the site from the start as easy to update, maintain, and repair (if needed) by all stakeholders along with regular visual and uptime monitoring.

Long term organic growth

+10-30%

average yearly traffic growth

Solid response and loading with steady uptime and easily updated content allow clients to focus their time and effort on site growth.

Full-stack elegance

Full-stack Development

cPanel to Figma to PHP/HTML/CSS/JS

Discovery begins with learning about the existing hosting and DNS right on through backend set up and frontend development. Depending on the site, we normally take a segment and partner with the client but, for some projects, We’ve done all the work top to bottom.

Wide Platform Support

AWS to DO to Heroku, WP Engine to Pantheon to Docker

Being able to work across OSes and backends has given me the opportunity to build and develop Ruby, PHP, Python, Node, and React projects. Fortunately, good principles and strong foundational understanding cross all stacks.

CI/CD Focus

Continual improvement

From Patterned WP Blocks to BEM Elements to Dockerized Staging

A strong starting tech stack, collaborative design with technical considerations included, and post-launch training have all been key in successful lasting sites.

Client Owned

Separate accounts, 2FA, Shared Theme Repos, Block and Pattern site development

Practicing solid development principles means easier access to accounts while working and less difficulty for clients accessing their own sites.

Projects


(A few samples, more can provided if curious!)

Case Study

EnjoyMazza

Initial development in 2015, redeveloped in 2025. Content maintained through redevelopments. FSE site with repeatable, expandable pattern development. Simple but powerful forms with full analytics. Available at enjoymazza.com.

Expand Case Study →

Redesign

The goal of the redesign was to take the content foundations and give them a far stronger visual design then expand the online shopping. The site features a number of strong UX paths from Visit Us guiding through amazing locations to detailed Shop Online opportunities to Where to Buy providing detailed store mapping.

Mapping

While there are many WordPress mapping plugins and set ups dialing those in to be truly useful requires careful CSS layout and additional JS that refines the UX. This map can be reused for location specific pages without having to rebuild the map by adding JS that focuses the map on a geographic areas.

Case Study

Five and 20

The Five and 20 redesign focused on the brands strong visual design while building out extensive mapping and shopping functionality. Available at fiveand20.com

Expand Case Study →

Redesign

The dual focus and strong visual identity of the brewery distillery comes through with a native dark theme. Content from shopping locals to cocktails to shopping for individual products all help expand the utility of the site.

Case Study

Challah for Hunger

Redeveloping the CfH site professionalized a rapidly growing organization providing critical resources to overlooked students caught in food insecurity. Working with CfH and Broad Street Ministry were key in our efforts to fight food insecurity in Philadelphia, PA and across the nation.

Expand Case Study →

Redesign

The redesign moved the site to WordPress where multiple writers and editors could add end update content without the complexity of the original Drupal site. The site lasted for almost 10 years processing payments, hosting social and post content, and providing a key focal point for the organization’s efforts.

Case Study

iSeptaPhilly

For nearly 10 years we maintained, rebuilt, and heavily optimized the iSeptaPhilly site providing millions of views and thousands and thousands of trip plans. Our optimization trimmed load times from over 4 seconds to sub-1 second without fundamentally changing the design.

Expand Case Study →

Optimization

Initially, images on the site loaded at their full upload resolution, caching was not applied to a number of elements, and Ruby was set to run with single threads.

Case Study

Find Your Wild

The Find Your Wild microsite built out a portal to a vibrant and extensive park system in Hamilton Ohio. An early implementation of the WordPress full site editor still allowed easy updating of even the most dynamic content by taking standard blocks and arranging them seamlessly on the front end with efficient JS.

Expand Case Study →

Custom Development, Easy Updating

In addition to strong responsive and dynamic content we incorporated a simple “backpack” (local cookie system) that allowed content editors to add a wide range of content from specific events to whole ideas that a user could save and revisit; the whole system running on the front end to keep management and UX seamless.

Case Study

Formation

A new company needing a new dynamic site with all the expected modern features while retaining client ownership. Built with WordPress only, minimal plugins, the site is performant while being easy for any of their team to work with and expand in the future. Available at formation.works

Expand Case Study →

Custom Development, Easy Updating

A new company needing a new dynamic site with all the expected modern features while retaining client ownership. Built with WordPress only, minimal plugins, the site is performant while being easy for any of their team to work with and expand in the future.

Case Study

Pittsburgh Tomorrow

Once a microsite but rapidly expanding into a full movement with continual change, this site started as a simple 1 page WordPress FSE with minimal blocks. The site has gone through multiple revisions with WordPress providing a stable foundation. Available at pittsburghtomorrow.org

Expand Case Study →

Custom Development, Continual Updating

Once a microsite but rapidly expanding into a full movement with continual change, this site started as a simple 1 page WordPress FSE with minimal blocks. The site has gone through multiple revisions with WordPress providing a stable foundation.

Case Study

Tech-Clarity

Redesigning a site with over 10 years of content required careful consideration on how to organize, surface, and organize new search tools. The visual upgrade allows new discoveries, invites return visits, and expands the potential of the extensive content catalog. Available at tech-clarity.com

Expand Case Study →

Layout, Organization, and Search

Redesigning a site with over 10 years of content required careful consideration on how to organize, surface, and organize new search tools. The visual upgrade allows new discoveries, invites return visits, and expands the potential of the extensive content catalog.

Case Study

Tech-Clarity Assessments

Tech-Clarity organizes vast amounts of data in the tech industrial space and making that data approachable is a challenging but extremely rewarding task. With the redesign of the assessments layouts we have been able to make the question layouts more inviting and the data layout far clearer to understand. Available at assessment.tech-clarity.com

Expand Case Study →

Clear Modern Visuals, Key Layout Updates

Tech-Clarity organizes vast amounts of data in the tech industrial space and making that data approachable is a challenging but extremely rewarding task. With the redesign of the assessments layouts we have been able to make the question layouts more inviting and the data layout far clearer to understand.

Case Study

Keystone Edge

Keystone Edge is one of our earliest large catalog redesigns importing a large data set from a mostly HTML “storage” format and building out an easy to read and explore news and article site. The site is archived but fully explorable. Available at keystoneedge.com

Expand Case Study →

Extensive Catalog Import, Management, and Updating

Keystone Edge is one of our earliest large catalog redesigns importing a large data set from a mostly HTML “storage” format and building out an easy to read and explore news and article site. The site is archived but fully explorable.

Case Study

Wolf and Brown

Local law firm with a strong, and growing, SEO and “AI” footprint. Working with Swell, as we have on many projects, the design helps focus the content efforts of the firm specializing in Veterans law. Available at wolfandbrown.com

Expand Case Study →

Patterns and Blocks with Regular Updating

Local law firm with a strong, and growing, SEO and “AI” footprint. Working with Swell, as we have on many projects, the design helps focus the content efforts of the firm specializing in Veterans law.

A small sampling of our clients include:

Testimonials


Just a sampling, more available on request.

“You’re the best, thank you.”

“Thank you for your help Whitney!”

“we are good thank you!”

-Client after client at least once a week

“Thank you so much Whitney! Appreciate you being so responsive and always so helpful :-)”

-Melinda

Energy Infrastructure


We have moved nearly all our services, except production site hosting for the moment, to self-hosted solar powered systems (with backup of course.) We are actively developing new tools for modern energy infrastructure.


Closing

If you’ve read this far, thanks for visiting!

There will be more here soon particularly more projects focused on energy infrastructure combining art and coding.